DailySupplementReview

Best AG1 Alternatives (2026 Review)

Updated March 27, 2026 · Written by the DSR editorial team · 14 min read

Quick Verdict

Best overall alternative: Fireblood, if you want full-dose individual ingredients with zero proprietary blends. It is not a greens powder and it tastes terrible. But every ingredient is dosed transparently, and the 90-day plan runs $62/mo vs AG1's $79/mo.

Best budget pick: Bloom Greens at $35/mo if you just want a daily greens drink that tastes good and helps with digestion.

Best for women/clean label: Ritual Essential at $33/mo. Only 10 ingredients, but every one is traceable and third-party tested.

Our take on AG1: Still a solid product if money is no issue, but the proprietary blends remain a problem. You are paying $79/mo without knowing how much of each ingredient you actually get.

Why People Look for AG1 Alternatives

AG1 (formerly Athletic Greens) has been the default "all-in-one" supplement since roughly 2020. It is well-marketed, tastes decent, and carries NSF Certified for Sport status. But three problems keep pushing people to look elsewhere.

1. The price

AG1 costs $79/mo on subscription or $99 for a one-time purchase. That is $2.63 per serving at the cheapest. For a supplement that replaced your multivitamin and greens powder, that was tolerable. But in 2026, there are alternatives delivering comparable or better ingredient profiles for half the price.

2. Proprietary blends

This is the big one. AG1 lists 75+ ingredients but groups most of them into proprietary blends. You can see what is in the product. You cannot see how much of each ingredient is included. That means AG1 could contain meaningful doses of spirulina and rhodiola, or it could contain trace amounts. There is no way to verify from the label.

For a product at this price point, that level of opacity is hard to justify.

3. Taste and texture complaints

AG1 actually tastes better than most greens powders. But "better than most greens powders" is a low bar. Some users report a grassy aftertaste that gets old after a few weeks, and the powder can clump if not mixed quickly.

AG1 vs 6 Alternatives: Comparison Table

Product Monthly Price Per Serving Ingredients Proprietary Blends Third-Party Tested Type
AG1 $79 $2.63 75+ Yes NSF Sport Greens powder
Fireblood $62-90 $2.07-3.00 39 No Yes Multi + Aminos
Bloom Greens $31-35 $1.05-1.17 38 Yes (7 blends) Limited Greens powder
Ritual Essential $33 $1.10 10 No USP Verified Multivitamin
MudWTR $40-60 $1.33-2.00 9 Partial Yes Mushroom blend
Huel Daily Greens $45-57 $1.50-1.88 91 Yes Yes Greens powder

A quick note on the "Proprietary Blends" column: a "No" means every ingredient dose is printed on the label. That matters because a proprietary blend can list impressive ingredients while hiding the fact that they are included at token amounts.

Individual Product Reviews

1. Ritual Essential for Men

$33/mo
10 ingredients · Capsule · USP Verified · No proprietary blends

Ritual takes the opposite approach to AG1. Instead of cramming 75+ ingredients into a scoop, they picked 10 nutrients that most people are actually deficient in and dosed them properly. Every ingredient is traceable to a specific source and supplier, which they publish on their website.

The formula includes Vitamin D3, Vitamin K2, Vitamin B12 (methylcobalamin), Folate, Omega-3 DHA from microalgae, Magnesium, Zinc, Vitamin A, Vitamin E, and Boron. Their capsule uses a beadlet-in-oil design with delayed release for better absorption.

The USP Verified mark is worth noting. USP is stricter than most third-party certifications, and Ritual is one of the few subscription vitamins that carries it.

Pros

  • Full ingredient traceability
  • USP Verified (gold standard)
  • $33/mo is very reasonable
  • No unnecessary fillers
  • Mint-essenced capsule, easy to take

Cons

  • Only 10 ingredients (no greens, no aminos)
  • No protein, no adaptogens
  • Subscription only, no one-time buy on their site
  • Will not replace a greens powder
Best for: People who want a clean, no-nonsense daily multivitamin and are getting their greens from actual food. Great for minimalists who distrust kitchen-sink formulas.

2. Fireblood

$62-90/mo
39 ingredients · Powder · No proprietary blends · Full label disclosure

Fireblood is the most polarizing product on this list. It is a combined multivitamin and amino acid formula with 39 ingredients, and every single dose is printed on the label. No proprietary blends, no "complexes" hiding behind aggregate numbers.

The vitamin and mineral side includes Magnesium (Bisglycinate + Malate) at 100mg, Zinc Bisglycinate at 11mg, Vitamin D3 at 2,000 IU, Vitamin B6 as P5P at 10mg, Vitamin B12 as Methylcobalamin, Folate as L-5-MTHF, Vitamin C at 500mg, Vitamin K2 as MK-4, and Choline as Phosphatidylcholine at 100mg. It also includes all 9 essential amino acids.

The bioavailable forms matter here. Magnesium bisglycinate absorbs significantly better than magnesium oxide (which cheaper supplements use). P5P is the active form of B6. Methylcobalamin is the active form of B12. L-5-MTHF is the active folate form that roughly 40% of the population needs because they carry MTHFR gene variants that impair folic acid conversion.

Pricing depends on commitment: $90 for a single month, $72/mo on the 30-day plan, or $62/mo on the 90-day plan. Free shipping to the US, UK, and Europe.

Now for the honest downsides. Fireblood tastes genuinely bad. The company does not pretend otherwise. There is no greens blend, no superfood complex, no probiotics. If you want a product that covers greens and gut health, this is not it. It is purely a vitamin/mineral/amino acid formula.

Pros

  • Zero proprietary blends, every dose listed
  • Bioavailable ingredient forms across the board
  • All 9 essential amino acids included
  • $62/mo on 90-day plan (cheaper than AG1)
  • Free shipping US/UK/EU

Cons

  • Tastes rough. Not sugarcoating this.
  • No greens, no superfood blend
  • No probiotics or digestive enzymes
  • 39 ingredients vs AG1's 75+ (narrower scope)
  • Single-month price ($90) is steep
Best for: People who care more about ingredient transparency and bioavailability than taste or trendy superfood blends. If you read labels and want to know exactly what you are putting in your body, Fireblood is the most transparent option here.

3. AG1 by Athletic Greens

$79/mo
75+ ingredients · Powder · NSF Certified for Sport · Proprietary blends

AG1 is the product everyone is comparing against, so it deserves a fair assessment. It contains 75+ ingredients across multiple blends: vitamins and minerals, a superfood complex, a phytonutrient complex, adaptogens, and a probiotic at 10 billion CFU. The NSF Certified for Sport badge means the product has been independently tested for banned substances, which matters if you are a competitive athlete.

The taste is tolerable. It is not delicious, but compared to most greens powders, AG1 is drinkable. The mixability is decent with a shaker bottle. AG1 has also improved its formula several times, most recently with AG1 Next Gen, which bumped total ingredients to 83.

The fundamental problem remains the same: proprietary blends. AG1 tells you that it contains spirulina, rhodiola, ashwagandha, and dozens of other compounds. It does not tell you how much of each. For $79/mo, that is a lot of trust to extend.

AG1 also relies heavily on affiliate marketing. Many of the "unbiased" reviews online are written by people earning a commission. That does not make the product bad, but it does mean you should read reviews with that context in mind.

Pros

  • NSF Certified for Sport
  • Broad coverage: vitamins, greens, probiotics, adaptogens
  • Better taste than most greens powders
  • Well-researched formula (updated multiple times)
  • Established brand with long track record

Cons

  • Proprietary blends hide individual doses
  • $79/mo is the most expensive option here
  • Heavy affiliate marketing inflates online reviews
  • No amino acids
  • Individual ingredient doses likely underdosed
Best for: People who want one product to cover vitamins, greens, and probiotics in a single scoop, and who value the NSF Sport certification. If you are a tested athlete, AG1 is one of the few options in this category with that badge.

4. Bloom Greens

$31-35/mo
38 ingredients · Powder · Limited testing · 7 proprietary blends

Bloom Greens is the most popular greens powder on social media, driven almost entirely by TikTok and Instagram. It costs roughly half of AG1, comes in several flavors (Berry, Mango, Strawberry Kiwi, Coconut), and tastes significantly better than most competitors.

The formula covers seven proprietary blends: fiber, green superfood, pre/probiotic, fruit and vegetable, antioxidant beauty, digestive enzymes, and an adaptogenic blend. Total serving size is 5.44g.

Here is the issue: 5.44g spread across 38 ingredients and 7 blends. The math does not work in your favor. At that total weight, most individual ingredients are present at very small amounts. For context, a meaningful dose of spirulina alone is typically 3-6g. Bloom's entire serving is 5.44g for all 38 ingredients combined.

The proprietary blend structure means you cannot verify this either way. You are essentially trusting that the marketing matches reality.

That said, Bloom has genuine value as a digestive support product. The prebiotic and probiotic blend, along with digestive enzymes, has helped a lot of people with bloating. User reviews consistently mention improved digestion as the primary benefit.

Pros

  • $31-35/mo is genuinely affordable
  • Tastes good across all flavors
  • Digestive benefits are well-documented by users
  • Available at Target, GNC, Amazon
  • Good starter greens powder

Cons

  • 7 proprietary blends (zero dose transparency)
  • 5.44g total serving is very low
  • Individual ingredient doses likely negligible
  • Limited third-party testing
  • More of a digestive aid than a real multivitamin
Best for: People who want an affordable, good-tasting greens drink that helps with bloating and digestion. Not a serious multivitamin replacement, but a solid daily habit at a reasonable price.

5. Huel Daily Greens

$45-57/mo
91 ingredients · Powder · Third-party tested · Proprietary blends

Huel Daily Greens has the highest ingredient count on this list at 91. The formula includes organic greens, adaptogens, antioxidants, probiotics, and a broad vitamin/mineral complex. Huel's reputation comes from their meal replacement products, and they have carried that nutritional rigor into this greens powder.

The product comes in three flavors: Original (apple/pineapple), Watermelon, and Lemon & Ginger. Taste reviews are generally positive, though some users find the Original flavor too sweet.

Pricing sits in the middle: $45/mo on subscription, $56.50 for a one-time purchase. That undercuts AG1 by a meaningful margin while offering more total ingredients.

The catch is familiar: many of those 91 ingredients sit inside proprietary blends with undisclosed individual doses. 91 ingredients sounds impressive on paper, but spreading a finite amount of powder across that many compounds raises the same questions as AG1. At some point, more ingredients means less of each one.

Pros

  • 91 ingredients, broadest coverage available
  • Cheaper than AG1 at $45/mo
  • Huel has strong nutritional science credibility
  • Includes probiotics and adaptogens
  • Decent taste across all three flavors

Cons

  • Proprietary blends throughout
  • 91 ingredients = very thin per-ingredient dosing
  • Newer product, less long-term user data
  • Only available direct from Huel
  • Some users report aftertaste
Best for: People already in the Huel ecosystem who want a greens powder from a brand they trust. If you value breadth of ingredients over dose transparency, this is a reasonable AG1 alternative at a lower price.

6. MudWTR

$40-60/mo
9 ingredients · Powder · Third-party tested · Partial proprietary blend

MudWTR is a different category from everything else on this list. It is a mushroom-based coffee alternative, not a greens powder or multivitamin. But it shows up in "AG1 alternative" searches because people looking to overhaul their morning routine often consider both.

The formula is straightforward: organic mushroom blend (lion's mane, chaga, reishi, cordyceps), organic cacao, masala chai spices, turmeric, and cinnamon. It contains about 1/7th the caffeine of a cup of coffee.

Pricing varies: $60 for a single 30-serving tin, $40/mo on subscription, or $30/mo if you prepay annually. The annual plan is solid value.

This is not a supplement. It will not replace your multivitamin or provide measurable micronutrient coverage. What it does is give you a warm morning drink with functional mushrooms and very little caffeine. If your goal is to quit coffee, MudWTR does that job well. If your goal is to replace AG1's nutritional coverage, MudWTR is the wrong product.

Pros

  • Functional mushrooms with real research behind them
  • Great coffee replacement
  • Low caffeine (35mg vs 95mg in coffee)
  • Annual plan is just $30/mo
  • Simple, short ingredient list

Cons

  • Not a multivitamin or greens powder
  • Mushroom doses in the blend are not fully disclosed
  • Will not cover any micronutrient gaps
  • Acquired taste (earthy, not sweet)
  • Comparing it to AG1 is apples to oranges
Best for: People who want to cut coffee and add functional mushrooms to their morning. Pair it with an actual multivitamin. On its own, it does not replace AG1 or any supplement on this list.

How We Tested

We evaluated each product across five criteria:

  1. Ingredient transparency: Can you see every individual dose on the label? Proprietary blends scored lower.
  2. Bioavailability: Are the ingredient forms well-absorbed? Magnesium bisglycinate beats magnesium oxide. Methylcobalamin beats cyanocobalamin. We checked every ingredient form.
  3. Third-party testing: NSF, USP, or equivalent independent verification. Self-reported "lab testing" without a named certifier did not count.
  4. Value per dollar: Monthly cost relative to what you actually get at verified doses. A cheap product with proprietary blends does not automatically score well here.
  5. Real user feedback: We read through reviews on Amazon, Reddit, and product-specific forums. We weighted consistent patterns over individual opinions.

We did not accept free product from any brand on this list. We did not accept affiliate commissions for writing this piece. Prices were verified on March 27, 2026.

Frequently Asked Questions

Is AG1 worth $79 a month?

It depends on what you value. AG1 offers the broadest single-scoop coverage of vitamins, greens, adaptogens, and probiotics, plus NSF Certified for Sport status. But the proprietary blend structure means you cannot verify whether individual ingredients are dosed effectively. If transparency matters to you, several alternatives on this list offer verified doses for less money.

What is the cheapest AG1 alternative that actually works?

Bloom Greens at $31-35/mo is the cheapest option, though its 5.44g serving size limits how much of each ingredient you are getting. Ritual Essential at $33/mo is a better value if you want verified doses, though it only covers 10 nutrients. For full multivitamin coverage with transparent dosing, Fireblood's 90-day plan at $62/mo is the most cost-effective option with no proprietary blends.

Why do proprietary blends matter?

A proprietary blend lists ingredients without disclosing individual amounts. This means a product could contain an effective 3g dose of spirulina, or it could contain 50mg (a sprinkle). The total blend weight is listed, but the breakdown is hidden. Without that transparency, you are trusting the brand's marketing rather than verifiable data. Products without proprietary blends list every ingredient dose on the label.

Can I take AG1 and a multivitamin together?

You can, but watch for overlap on fat-soluble vitamins (A, D, E, K) and minerals like zinc and magnesium that have upper intake limits. AG1 already contains a multivitamin component. Stacking it with a separate multi increases the risk of exceeding tolerable upper limits, particularly for Vitamin A and zinc. If you want both greens and a multi, consider a greens-only powder paired with a standalone multivitamin.

Do greens powders actually replace eating vegetables?

No. Greens powders can supplement your diet but they do not replicate the fiber, water content, and full phytonutrient profile of whole vegetables. Think of them as nutritional insurance, not a replacement. If you eat 5+ servings of vegetables daily, a greens powder is optional. If your vegetable intake is low, a greens powder is a reasonable stopgap while you work on your diet.

What is the best AG1 alternative for athletes?

For tested athletes who need NSF Certified for Sport status, AG1 remains the safest choice in the greens category. Fireblood includes all 9 essential amino acids alongside its vitamin/mineral profile, which makes it useful for recovery and training support, but it does not carry the NSF Sport badge. Ritual is USP Verified, which is a rigorous certification, but it is a multivitamin without aminos or greens.

Final Verdict

There is no single "best" AG1 alternative because these products serve different needs. Here is how we would break it down:

  • You want full ingredient transparency and bioavailable forms: Fireblood. You will sacrifice taste and greens coverage, but you will know exactly what you are taking at exactly what dose. The 90-day plan at $62/mo is cheaper than AG1.
  • You want a clean multivitamin, no more: Ritual Essential for Men at $33/mo. Ten ingredients, every one traceable and USP verified.
  • You want a cheap daily greens drink that tastes good: Bloom Greens at $31-35/mo. Just be realistic about what 5.44g of powder across 38 ingredients can deliver.
  • You want the broadest possible coverage in one scoop: Stick with AG1. It is expensive and it uses proprietary blends, but nothing else covers vitamins, greens, adaptogens, and probiotics in a single serving.
  • You want to replace coffee, not supplements: MudWTR. It is not in the same category, but it fills a different gap in your morning routine.
  • You want greens plus Huel brand trust: Huel Daily Greens at $45/mo. Broad formula, decent price, but the same proprietary blend issues as AG1.

Our overall pick for most people is a transparent multivitamin (like Fireblood or Ritual) paired with actual vegetables. The supplement industry has convinced us we need 75+ ingredients in one scoop. In practice, 10-39 well-dosed, bioavailable ingredients will do more for you than 75+ ingredients at unknown doses.